Marketing Communication & Public Relations By Prof. N.H. Mullick & Prof. M.A. Khan

Marketing communication and Public Relations are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is now possible for an individual to be just as efficient in broadcasting information, both positive and negative, about an organization as it is for a large corporation to promote itself. The social networking that allows the quick and easy dissemination of information and misinformation is in part a product of changes in online communication channels, but these communication channels are in part enabled by such social networking. About The Author: N H Mullick, is a Professor in Marketing at Asia Pacific Institute of Management, New Delhi. He has done his Ph.D. In Marketing from Jamia Millia Islamia and an M.B.A. From Aligarh Muslim University. He also has more than 24 years of teaching and industry experience. His ten years of experience has been in teaching Sales & Distribution Management & other Marketing subjects at various reputed management institutes. He has also worked at Senior levels in reputed companies like Orissa and Zenith Computers Limited. He is also active in research, and consultancy and has authored numerous research papers and articles published in national and international journals. Mohd. Altaf Khan, the senior Professor, Department of Commerce & Business Studies, Jamia Millia Islamia-A Central University by an act of Parliament, was born in Bhajanagar, Orissa in 1959 with a brilliant academic career; with four degrees M.Com., M.Phil, LLB and Ph.D. He has been associated with Teaching & Research in the field of Management & Commerce since 1982. In his academic career in Orissa as well as in Jamia Millia Islamia, Delhi, he distinguished himself as an excellent teacher and a research supervisor and set a new record by successfully guiding Twenty Ph.D. Scholarly. Prof. Khan has published a good number