Rural Marketing By Dr. Savita Mohan
Rural Marketing May aptly be described as knowing customer needs and organizing all the resources of the company to satisfy them. In fact, the satisfaction of the customer’s needs and wants provides the rationale for the existence of the firm. knowledge of consumer behavior, therefore, is vital for a firm to achieve its marketing goals, the consumers’ behavior comprises the acts, processes and social relationships exhibited by individuals, groups and organizations in searching for obtainment, use of, and consequent experience with products and services. and underlying consumer behavior helps a firm in seeking better and more effective ways to satisfy its customers.
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