Global Trends In Service Marketing by
Prof. N.H.Mullick
Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communication and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is used to identify the customer, to keep the customer and satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management.
Reviews
There are no reviews yet.
Only logged in customers who have purchased this product may leave a review.